PayPal Premium Series
PAYPAL POST 1
The Future Of E-Commerce
Goal: To showcase challenges enterprises face in the e-commerce world and how PayPal’s expertise can provide solutions
Process
Collaborated with the editor to craft a compelling and engaging experience that reveals these challenges and opportunities through four distinct sections
Iterated on various layouts for the interactive clickable modules that hide and reveal additional content
Received feedback from various internal stakeholders , agency and client leading to further refinement of the piece
Results
A Dynamic and Interactive Structure
PayPal’s target audience and Forbes readers can engage and interact with the content in a variety of ways, allowing those interested to explore more while preserving scanability overall. Decision-makers will walk away with a keen interest in parnering with PayPal to modernize their payment ecosystems, and an actionable understanding of the AI-driven solutions PayPal offers.
Custom icons were designed for each problem and solution to add visual dynamism to the content. When users click on each section, the icons will transition seamlessly into one another.
PAYPAL POST 2
How Merchants Are Leveling Up Checkout To Drive Conversion
Goal: To showcase PayPal as a leader in guest checkout by highlighting consumer and merchant needs and challenges
Process
Collaborated with the editor, agency and client to develop a quiz structure
Designed various data visualizations to accompany each true and false statement
Iterated and built the interactive quiz module
Results
Clean And Scannable Quiz Structure
We designed an interactive module structure where users can test their knowledge on guest checkout. Custom data visualizations create an engaging, scannable experience. On-scroll animation brings the content to life and guides users down the page